Niche Staffing

Even if you are not an expert in an industry, you become an expert at finding employees for companies and monetize it in creative ways that can make you a fortune. Sales industries like solar, roofing, and other home services can be profitable industries that you can help staff that you can carve a large piece of profit from for yourself and create structures in that can pay you long term residual income. This section will show you how you can get in front of managers and business owners that will use your staffing service and how to staff companies efficiently to make money with your staffing company.

The first thing you will need to do when starting a niche staffing company is to find your niche and learn everything you can about it on the internet. You can staff for a broad industry like sales, but you should start by focusing on one specific type of company until you have become an expert and then you can expand from there. Solar is one of the most lucrative businesses you can staff for around the U.S. and across the world that allows you to make some of the best money from staffing. Whatever industry you wish to staff for, take some time learning the duties of the position you are hiring for, learning the industry itself and learning what traits make for good candidates in the positions you plan to hire for.

After you figure out what industry and positions you will staff for, you will want to create a structure that you will monetize your staffing services with. A lot of companies will charge for staffing based on the number of recruits they bring in. You may charge a few hundred or even a few thousand dollars for finding a company a quality candidate. However, this is not the best approach for some industries. In sales industries like solar, you can make a lot more money by creating contracts with companies that entitles you to commission for all the future sales that your recruits make. In solar and many other sales industries for example, they will typically offer managers and employees what is called a redline. A redline is a minimum price that someone can charge for a product or service with anything above that price going to salespeople, managers and even recruiters like you. If a company wants $10 for a product you may be able to find someone that will sell it for $20, allowing them to keep $5 and you to keep $5 just for finding them as an employee for the company. For solar, you can make a redline agreement for a company that allows you to hire people under you at a higher redline allowing you to keep the difference on every sale your hires make. You can set up structures that allow you to make thousands per deal your hires sell and get residual income for years as they continue to work for the company. Another great thing about this structure is that you can get paid like a manager of these employees without having to answer employees’ calls or even train them to sell!

 Once you have come up with a structure that you will offer to business owners and managers, you need to come up with a good process for tracking your hires and their sales. It is important to first create a contract that requires them to pay you based on your structure so that if you catch them hiding sales or employees you recruited then you can pursue a lawsuit if it comes down to that. The best way to avoid this altogether however is to gain access to the CRMs that your company uses for all the people you bring on. Almost every sales company uses a CRM like Sales Force that tracks the sales of all their employees. Make sure that you have access to this software so you can track your hires and follow up with employees from time to time to see what kind of experience they are having with the company.

The best way to find potential clients for recruiting is to start networking on LinkedIn with people in the industry you wish to staff for. Pay the $100 per month for a premium account so that you can message people outside of your network and start introducing yourself to people and making new connections. People are always looking for new employees for sales and other positions so you will be surprised at how many people will respond if you have a professional looking profile with connections in their industry. Let people know that you are an expert at finding new employees for their company and that you charge nothing until your recruits start selling or working. This will show them that you only expect to make money when you provide results and will peak their interest quickly. Schedule calls with these owners and managers that you reach out to and go over your structure you created.

You should also join any groups on Facebook related to your industry and start adding value to posts in these groups so that you can grow a name for yourself in that industry. Once you have made a name for yourself you can make posts now and then about your staffing company and message people that you interact with about your commitment free staffing. You can also search for managers and owners in your area on Facebook by typing something like solar owner New Jersey for example. This will show you anyone that has this listed in their bio and you can reach out to them directly!

Aside from finding decision makers for businesses on social platforms you can also search for and get a list of all the companies in your niche on Google. Write down every company you can find in your industry and start calling and going into these businesses in person. Become someone that these companies know and like by interacting with them regularly in positive ways. You can send them cards or presents for the owners and managers with an introduction to your staffing company, and the commitment-free approach you take. Remember to have a great level of confidence when doing this because it costs nothing for them to start working with you, so they have nothing to lose! Get in front of as many of these decision makers as possible and sign contracts with them to start hiring for their company.

Now that you have some ideas on how to get in touch with business decision makers it is time to learn how you will find candidates for their business. My favorite way to do this is by creating multiple Indeed accounts with prepaid debit cards that you can put on file for each and making use of their free trials. If you cancel each account before your trials end you can use this amazing platform for free and they will typically give you the best results during trials anyway because they are trying to make you a paid customer. Look at other job posts from top companies in your industry to get an idea of what a professional post is like. You should try to focus on the potential career growth for the positions you post for and paint a picture of a valuable position with a supportive work environment. Once you start getting applicants you should call them as soon as they come in so that you can have the best chance of bringing them to the company you staff for. People on job platforms like Indeed tend to apply to dozens of jobs when they are looking for work so be the first to call and set up an interview for them with the company right away. You should tell them you work for the company and that you are holding interviews at a specific time and invite them to come into the office. You should also follow up with a professional-looking reminder email invitation as well. Be sure that the companies you are working with are prepared to take interviews daily or weekly at the very least and explain the importance of holding regular interviews. When you call them, you should also ask any questions that would eliminate them as a candidate like do you have a car, are you looking for fulltime work, or anything else that relates to the position so that you can rule people out and save the company time.

Another way to find candidates for your clients is to get back on LinkedIn and market with workers in your industry. You can learn about the flaws of other companies in your industry, such as low paying companies, companies that do bad work or move slowly, or companies that are lacking in other areas that you can use to convince people to make a switch. If you know that a particular company pays poorly for example, you can search that company on LinkedIn and message their employees about why they should make that switch. Once you gain interest you can coordinate a time for them to come in and see what they are missing out on. You can also search these companies on Facebook to find employees you can message on there as well.

If you are recruiting for a high paying position like solar sales, you can also make use of short form content marketing like we go over in our marketing sections for TikTok, Instagram, Facebook and YouTube. Aside from traditional recruiting you can shoot videos at the businesses you work for that highlight the benefits of working for the company. Show off cars that the employees own, interview employees with questions about what the job has done for their lives and post this content across all the platforms we mentioned. You may not even need to do this if you are having success with Indeed and LinkedIn, but this can be another great way to find new talent if you find yourself with extra time.

Something that you want to make sure of as you grow your experience is that you are working with the best companies you can in your industry. If you are working with a company that has the problems we talked about then you may be wasting your time and energy. Make sure that the companies you work with have great onboarding processes, training programs, pay structures and that they do good work for their customers. You can check reviews of companies on Glassdoor and Indeed as well as on Google to see the experiences of their employees and customers. The great thing about staffing is that you can really do it anywhere and not just in your own area. Find one good company in each market that you can recruit for so that you can work all over and recruit from a bigger pool for the best companies around the world. You can expand your staffing areas as you grow and switch companies as you need to.

If you follow these steps consistently you will be running a successful staffing company in no time. Once you have grown your business and found a system that works, you can start hiring people to call on candidates and even send messages through your LinkedIn. Make sure that you have scripts written up for your new hire calls and messages so that you can effectively duplicate yourself with new hires. Outsourcing some of this tedious work will allow you to grow your business even further and continue to expand to new areas and companies to hire for. Also be sure to check out our section on hiring and recruiting in general for even more tips on how to find employees for businesses.