SEO Marketing

SEO is simply the art of ranking highly for keywords that are searched on google or other search engines on the internet. This is very important when you are building almost any brand or business in today’s world. At the very least you will want to rank in the top couple organic search results for your company’s name. This section will teach you how to do that as well as how to rank for other quality keywords relating to your brand.

The first thing you will want to do once you have your site built up is to choose 3 keywords that you would like it to rank for. The first keyword you will want to rank for is your company name so that just leaves you with finding 2 other keywords that will help bring traffic to your site. In order to find good keywords with low competition you can use a site like answerthepublic.com that will show you keywords that may be good for your brand.

Starting out you will probably want to focus more on what are called long tail keywords. Long tail keywords are simply keywords that are longer and more descriptive. They are typically less competitive than short tail keywords such as “quality shorts”. A long tail keyword that might be good to target instead might be “quality shorts for heavier people.” Another great way to find long tail keywords to target is by going on subreddits that pertain to your industry and check out what people are frequently talking about. You can also check out explodingtopics.com to see what topics are trending in your industry. Because these topics are new, they can also be much easier to rank for.

Now that you have a list of keywords that you are going to go after, it is time to create some great content pertaining to the keywords you have chosen. Keep in mind that each page on your site can be used to rank for different keywords as well. You are not limited to ranking for a keyword on just your homepage. The goal when creating your content is to create content that people will want to share and post links to. This is the best way to rank on search engines like Google, social proof. When search engines see that people like your content, they will push it further and further up the list. So, spend a lot of time focusing on creating content that people will truly enjoy and find useful enough that they will share it with others. Longer in-depth content has been shown to be shared much more frequently than shorter content. So, take time to go into detail on your topics while still trying to keep the attention of your readers. To do this you should have a great hook that will grab your reader’s attention. A good hook can be a graphic, a reference to a case study, a thesis, or something controversial if you are in an industry that allows that. Another tip for images on your site is that you are better off using unique images rather than stock images that can be found multiple times around the web. In order to get some unique images for your site, take advantage of AI picture generators like Mid Journey.

Now that you have some great content you will need to make sure that you are implementing your keywords well on your site. You want Google to know what your page is about easily, but you do not have to simply cover your page in keywords anymore to do that. You want to put keywords in your title tag, in the first 100 words of your page, in your image alt text, in your heading 1 tags, in your heading 2 and 3 tags, and in the last 100 words of your page.

To make sure that google really knows what your page is about you will also want to use what are called LSI keywords. These are phrases that are typically found near your keywords around the web. For example, if your keyword is SpongeBob, then your LSI keywords might be Patrick, Sandy and Mr. Crabs. These LSI keywords will make Google’s algorithm more confident that your page is truly about your topic. You can find great LSI keywords by searching your keywords on google and scrolling to the bottom of the page where it shows related searches. The bold words added to your keyword make great LSI keywords that you can use.

To keep your ranks on Google you will also want to make sure that your content is optimized for user experience. You need to make sure your site is well organized and that it is not overwhelming for your users. If people are clicking on your link and then quickly going back to the search results page, then you will be pushed down the list. Google wants to make sure that people are spending time on your page and enjoying your content so that they feel confident to push it to more people. In order to make sure people stick around on your site you will want to make sure that the first information you give your reader is valuable and attention grabbing. Make sure that the first moments on your page will make your reader intrigued so that they continue to look around your site for as long as possible. On top of creating attention grabbing content, make sure that your site is easy to follow and read. Cut to the point and keep it simple. If your website is hard to follow or understand, then people will simply leave and look elsewhere.

Another key to getting ranked highly for your keywords is getting as many backlinks built up to your site as possible. A backlink is simply a link from another site that links to your site. A site may post your link to reference an article you have written or because they believe in your brand’s mission, or even because they are simply shouting out your product or service. One great way to get sites to post your links is by finding broken links on sites pertaining to your industry. You can download the check my links extension on chrome that will check every link on a page to make sure they work. You can go to a site that you want a link from and check all their links with this extension. Once you find a link that is broken you can make a post or page on your own site that will make a good replacement for the broken link. Then you will simply reach out to the sites email and tell them about their broken link and about the page you have that will make a good replacement. You can say something like, “Hey I have been a long-time fan of your site and while I was checking out the _____ page I noticed that this link was not working. I have an article that I believe would make a great replacement for this link. Feel free to check out the article here _____ and feel free to use it on your page.”

The last tip that I highly recommend taking advantage of when starting out is to use people on Fiverr or Upwork to help boost your SEO. They can take care of your content and the placement of your keywords on your site, but more importantly they can use their office of computers to give your site visits while searching your keywords and spending an optimal amount of time on your page. They can also post backlinks on their own sites that will help you move up the ranks on Google. If you pay enough, they will do this over a long period of time and almost guarantee that you will start to rank for these keywords.