Supplement Company

Especially if you already have a following in the fitness community, starting a supplement brand can be a great way to start a profitable business that can potentially run itself aside from marketing. This section will go over how to work with a manufacturer to create a brand and how you can effectively market that brand once it is set up.

The first thing you will need to do is create a brand and decide what supplements you want to focus on. You can focus on creatine and protein powder, mushroom supplements, pills, you just have to choose a category of supplements that you can market as a brand. For example, if you are selling protein powder and creatine, you can create a brand called muscle man. You can even go on Chat GPT and ask it to give you some brand name ideas for the supplements you are selling. Once you have a brand name you will need to create your logo design. To create your logo, you will need to either pay to have it made on a site like Fiverr.com or go on Mid Journey which is an AI art generator and get a logo made with a prompt that ends with “–no text” so that it does not add text to the logo. AI is not great at writing text so can just add text to the logo in photoshop or photopea.com for free.

The next thing you will have to do is create a website for your brand that you can use as your point of sale. You can check out our how to build a website section for tips on creating a website and adding a payment processor. You should check out the sites for the top brands in your supplement category as well to get some ideas for your site layout. Just add your products and copy checkout pages for each of the products you are going to market. Next, we will show you how to get a manufacturer and some pictures of the products for your site.

There are a ton of supplement manufacturers that you can choose from that are ready to put your branding on their products for you! You can go with a broker that you can find easily online that will typically take care of the process for you, but you will pay more and not have direct communication with the manufacturer if something goes wrong. For these reasons I recommend working directly with a manufacturer in your area that you can go visit and see their facility. You can type in supplement manufacturer on google maps to get some nearby results. If you are looking for some big manufacturers you can use right now, you can check out makersnutrition.com, Pharmatech Labs, Veluca.com, trubodywellness.com, or rocktomic.com. A lot of these won’t make you order up front and will allow you to simply provide your branding and tell them the supplements you want to offer. You should try to negotiate the per ounce cost for each supplement by calling a few manufacturers for quotes and using the quotes to get lower prices. It won’t save you a fortune on your products but over time the money you save will add up to a lot.

Once you have chosen the manufacturer that you want to work with, you will give them your logo so they can create packaging designs for you. If your manufacturer does not offer package design, you can always go on Fiverr to have it done. Especially starting out I recommend having your supplements ship directly from your manufacturer, so you never even have to see your product other than for testing it. You will simply update your manufacturer every day with any new orders that come in and their delivery addresses. From there they will simply add your branding to the products and ship them out to the customers.

Now that you have your distribution down, it is time to start marketing your products. The best way to market supplements is by building weightlifting or health focused pages on social media. You can do this by posting meme videos about weightlifting. You can search hashtags about your supplement category and take ideas from those videos or you can even download meme videos with tools like sstik.io for downloading Tik-Toks. You can post 3 videos a day on multiple accounts to grow followings that you can later market to. If you are into fitness, you can grow a personal following on social media by posting updates on your fitness journey or providing fitness tips as well. You should grow this into a close-knit community that keeps each other accountable to fitness goals and do giveaways and respond to comments and messages. If you want to grow a page that will sell supplements you will need to keep your followers engaged and focused on fitness. Make sure people care about your brand and interact with your posts.

You can also take the shotgun approach to social media marketing. You can make 3 ad videos per day which our how to make quality video ads section will show you how to do, and you can post them to  Tik-Tok on 2 accounts, Instagram reels on 2 accounts, Facebook reels, and YouTube shorts with a couple accounts as well. If you post on all these platforms, you will be sure to get some sales over time if you create good videos. Try to think of catchy hooks to start your ads that either point out a problem with most supplements and then highlight the solution in yours. One very marketable supplement is isolate protein powder because it is much better than protein powder concentrates which have more empty calories and less actual protein. You can point out the fact that most of the protein powder they are eating is not even protein but rather fat and sugars and show the benefits of isolate powder that you mention a link to in your bio. Once you make some sales you can also test out paid ads on these platforms and scale any paid ads that are profitable.

Growing a supplement brand can be a lot of work starting out, but once you have a good manufacturer and a profitable marketing strategy you can make a lot of money. Keep in mind that growing an audience for yourself as a fitness influencer is typically the best way to go about selling supplements, but you can market in other ways as we have shown in this section. Either way stay consistent and put in the work and you can have a profitable supplement brand that you can grow and add new products to for years to come.