Website Flipping

If you know how to build and edit websites, flipping sites can be an amazing way to make great money on your own time. If you would like to start flipping sites but don’t know how to make them, you can always check out our section on how to build a professional site as well. In this section we will go over the places you can go to sell and buy sites, how to find sites with potential and how you can add value by editing existing sites or create your own from scratch that you can sell.

Flippa.com is the main place that people use to buy and sell websites online. The reason why you should use this site is because it has by far the most users out of any platform for this, and you will be able to get the most potential customers looking at your sites once they are ready to post for sale. Go to flippa.com and make an account and start looking at the sites that have sold and that are currently for sale to get a good idea of what things sell for. You do not want to focus on buying a site right away, but rather spend a day looking at sold and listed sites and seeing how the revenue of the sites influences the cost. If you do this for a day, you will already be an expert at knowing what sites sell for and an idea of what you need to do to edit a site and add value.

Once you have become familiar with flippa.com, you will then want to start looking for a site you can buy and flip. Even if you have the money, I recommend starting with a cheap site that you can essentially practice with first before dumping a bunch of money into an expensive site right away. Work your way up from the bottom so that you learn the different levels to the game of website flipping without losing a fortune. Another thing you keep in mind is that you do not have to buy a site just because you are on it that day. If you simply check flippa.com every day, you will find rare gems that can make you a lot of money. It is just like if you have ever searched for something on Facebook marketplace. You may not have found a great deal the first time you checked but if you check consistently, you will find one.

As for the filters you should set when looking for a site you can grow, you should always click on revenue generating and select yes. If a website does not have any revenue or visitors, then it is completely duplicatable just by copying its code. You are looking for sites that have some customers already that you believe you can scale to get more customers and then sell for a higher price. You should also set the monthly profit to a minimum of $100 so that it has some amount of real business. For your max purchase price, you can set it to whatever you feel comfortable with starting out. I recommend starting out with something under $500 that has some decent profit so that you do not risk losing a lot of money like we talked about. You may find a site that costs $500 and profits $100, which would allow you to make back your money in 5 months if it performs the same and then you should be able to sell it for around the same price later on as well.

Once you start looking at some sites that have profit, it is important to understand the business model and how they are charging and driving traffic to the site. You need to understand the method and scale of marketing that you will need to keep maintaining and grow the site’s business. With Ecommerce stores for example, it may be making $200 per month but if the owner of the site is spending $250 in ads to get those sales, then it is not a great site to buy. For this reason, I recommend staying away from ecommerce stores starting out so that you do not learn this lesson the hard way. On the other hand, Amazon FBA and Amazon Associates can be great sites to buy because they have affiliate links that are driving traffic already. Look through these types of sites as well as subscription based sites and look for something that brings in around 1/3 of the sites total cost each month. This is a good rule of thumb to get a solid deal on a site if you have an understanding of how the traffic is being driven and ideas on how to drive more.

If the site you are looking at is an affiliate site, you can always check out our section on affiliate marketing to learn how you can add more affiliate products and market them efficiently. For ecommerce, affiliate links and amazon partner sites, you can create multiple TikTok accounts (3 per device), multiple Instagram accounts (5 per device), A Facebook page, and multiple YouTube accounts to post shorts to. You can then focus on creating a video per day on one of your products which you can learn to do from our how to make effective video ads section. You can then post that video to each of the accounts you made on reels, shorts and to TikTok to get it in front of as many people as you can. You should put your affiliate link to the product you are advertising in your bio and mention the link at the end of your videos. If you do this consistently and find new products that fit in with the niche of your site, then you can add value to these types of sites very quickly. You can also use this same technique to scale sites that are based on subscriptions.

Another great way to get people to your site that you made or bought, is by posting links and info on your site to Facebook groups in your niche, comments on videos on your niche, comments on posts of social profiles in your niche and any other creative comments you can think of. You can search for people looking for help on reddit on problems your products solve well, on Quora, or yahoo answers even. You can also send messages with Instagram bots to followers of a profile that relates to your site. You should do this from a personal account so that you can write your messages in a way that does not just seem like an advertisement. You can join Discords and Telegrams to post about your site once you grow a reputation in the groups, and you can use telegram message bots as well that you can purchase on Fiverr.com. No matter how you drive traffic to your site, be sure to try a lot of methods and scale the ones that work best. The way to add value to these sites on Flippa.com is always by driving more traffic and ultimately getting more customers. Keep in mind that if you double the monthly profit for a site, you can typically charge double the price when you resell it.

Another way you can flip sites, is by flipping domains themselves. If you were to buy a domain like realtor.com, or buy.com, or pets.com back in the day, you could have sold it for a fortune today because of the traffic it brings. You can still do that today as well by using a few different methods. The best way to find highly profitable domains is by following new trending topics and industries that are emerging. You can see what is trending on platforms like Instagram frequently, check sites like Google Trends, explodingtopics.com, and trends.co to see what new topics are popular. When new topics emerge that have names we have not seen before you can go on a site like godaddy.com and buy up all the domains that relate to the new trending topic. For example, if you had bought crypto.com when cryptocurrencies were becoming popular, you could have made a fortune selling it to a business like crpto.com of course. You could be the first to buy up all the domains relating to a new industry like AI for example and set yourself up for retirement if you acquire the right domains.

Another way you can get ahold of profitable domains is by checking when competitive domains are expiring and trying to buy a domain before it is renewed. In this method you will be hoping that the owner of a valuable domain will simply forget to renew it and you will be able to scoop it up during the time that their ownership lapses. You can check the expiration date of a domain by going to a domain name expiry checker like the one on whatsmydns.net.

If you stay consistent with the methods we have laid out, you can build a very successful business flipping websites. Remember that the key to scaling in this industry is to keep moving up to more and more expensive sites and domains. Start small but do not stay comfortable for too long. Always try to challenge yourself as you learn more about the business and keep in mind that everything works with ratios. Selling a site for $200 that you bought for $50 is in theory the same as buying a site for $500,000 and selling it for $2 million. Keep this in mind and apply the principles you learn to more valuable sites as you go.